Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British business magnate, media personality, and political advisor. From East End of London, Sugar now has an estimated fortune of £770m (US$1.14 billion) and was ranked 89th in the Sunday Times Rich List 2011. In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best-known business venture.
Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we only want your money! - Quoted in the New York Times, September 28, 1987, from an earlier public speech.