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Hilke Plassmann: Pain of Paying? A Metaphor Gone Literal: Evidence...

neuro.wharton.upenn.edu
Hilke Plassmann is an Associate Professor in INSEAD's Marketing Area, where she has built a Decision Neuroscience Group. Since she ... Thu, Feb 23 Hilke Plassmann: Pain of JMHH, Philadelphia, PA ...

Study: $90 wine tastes better than the same wine at $10 - CNET

www.cnet.com
CalTech and Stanford researchers have seen direct evidence that increasing the price of the same wine significantly increases the pleasure we get from it.

Comment l'effet placébo modifie la perception des vins

www.charlatans.info
... comme le vin ou le chocolat s'ils ont un prix élevé," écrivent les auteurs Hilke Plassmann (INSEAD) et Bernd Weber (Université de Bonn).

Marketing-Placebo: Warum teurer Wein vielen besser schmeckt | Genuss

www.merkur.de
... dass der Wein mit dem höheren Preis besser schmeckt als ein scheinbar günstigerer", erklärte Insead-Forscherin Hilke Plassmann.
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