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Sometimes marketers are so caught up with advertising they tend to ...
www.business-standard.com
[Business Standard (blog)] - Professor Kevin Lane Keller's Strategic Brand Management is held as the bible of branding by many students of business and practicing managers. The EB Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, tells Sayantani
Brand guru Kevin Lane Keller warns companies against rapid expansions
economictimes.indiatimes.com
[Economic Times] - By MG Parameswaran Indian marketers may be busy exploring new opportunities in a booming economy, but Kevin Lane Keller, the EB Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and one of the most respected branding
Marketing is analytical, systematic, creative, meaningful and ...
www.afaqs.com
[afaqs (press release)] - Kevin Lane Keller, on 'The New Brand Imperatives'. On a day when cricketing icon Sachin Tendulkar scored his hundredth hundred, Professor Kevin Lane Keller started his session on 'The New Brand Imperatives', declaring to the packed room
Kevin Lane Keller: Latest News & Videos, Photos about Kevin Lane...
economictimes.indiatimes.com
Kevin Lane Keller Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. Kevin Lane Keller Blogs, Comments and Archive News on...
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