Sonia Carter and Cadbury Free People Check 

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Mondelez partners startups in mobile venture

www.marketingweek.co.uk
04.10.2012 [Marketing Week] - Earlier this year Mondelez's chocolate brand Cadbury rolled out a series of developer gatherings to crowdsource digital initiatives for its marketing activity. At the time, Sonia Carter, head of digital at Kraft Foods Europe, said the company would

Interactive TV News Round-Up (II): blippar, Cadbury, Ceton ...

itvt.com
23.08.2011 Said Sonia Carter, head of digital at Cadbury's parent company, Kraft Foods: "We loved blippar from the moment we saw it in action. We were blown away by the technology and we're certain consumers will be. With one in ...
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