19.12.2011 [Lexology (registration)] - The French actor Olivier Martinez complained that when his name was typed into Google's search bar, a sponsoredlink appeared to the right of the ordinary search results. Its headline was: “News: Olivier Martinez – The most famous love sorrows: Olivier
bit.ly - Get Your FREE 500$ PetCo Gift Card By Clicking Our SponsoredLink! It's just one kitty here but I think he wins cutest cat ever. What do you think? Got a good one? Post a... - 05.06.2010, YouTube
04.01.2012 [TechWeekEurope UK] - As a result of the manual demotion, Google Chrome, one the top ranking responses to searches on browsers before the incident, has dropped significantly, now appearing on page five of a Google search, apart from the sponsoredlink right at the top of
15.12.2011 [Mondaq News Alerts (registration)] - By purchasing the right to specific keywords from the search engine, companies and other advertisers can ensure that consumers, who type in the search engine the specified keyword, generate sponsoredlink results that display links to the website of
06.01.2012 [The Next Web] - The ads, which were introduced in late 2009, come in the form of a 'SponsoredLink' that appears in the results of any search of the Maps app on the iPhone. The icon is different from the simple pins that appear for the other results and is often coded
To have their ad appear in Google sponsored links, companies can enter an auction to show their ad if it's relevant to a user's search query. This is called pay-per-click marketing, because the advertisers pay Google for clicks on their ads.