News
Google News: The theory behind pricing and 'value'
[Dynamic Business (blog)] - To help you solve this problem, Thomas Mahon takes a look at the theory behind pricing and value. Marketing theory tells us that when you're at par on price with competitors, your customer's attention will divert to quality. Similarly, if the quality
Google News: Don't forget to tell your business story
[Dynamic Business (blog)] - Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as “good stories spread like wild-fire.” For centuries, even before verbal and written language, stories were passed from generation to generation.
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