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How Hero MotoCorp's Anil Dua betting big on company's association with the ...
economictimes.indiatimes.com
[Economic Times] - "I don't know if Hero got any incremental association to its brand from this investment," says Arijit Ray, chief executive of Dentsu, an advertising firm. "The Olympics is a very cluttered space for brands." Dua has little doubt about the effectiveness
Budgeting for the uncertain times
www.business-standard.com
[Business Standard] - And this campaign successfully takes forward the Sar utha ke jiyo positioning which the brand had crafted a while back,” says Arijit Ray, president, Mudra West. Others are not so convinced. “The communication does nothing to address the issues or
Arijit Ray CEO: Latest News & Videos, Photos about Arijit Ray CEO |...
economictimes.indiatimes.com
Arijit Ray CEO Latest Breaking News, Pictures, Videos, and Special Reports from The Economic Times. Arijit Ray CEO Blogs, Comments and Archive News on...
Arijit Ray joins as CEO of Dentsu Communications - Worldnews.com
article.wn.com
TweetDDB Mudra has been seeing a spate of exits in the last few months, the most recent being the exit of Arijit Ray , president, DDB Mudra West . Ray has...
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