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Google News: Marketing Gangnam style
[exchange4media.com] - Arvind Vegda was roped in by BJP to create some youthful Gujarati music for radio shows and BJP radio jingles. In 2011, the Kolaveri rage had also seen successful brand integrations such as Super Max blades that featured the song in its TVC. While it
Gujarati Gangnam on BJP bandwagon
timesofindia.indiatimes.com
[Times of India] - Much like the South Korean singer and rapper Park Jae Sang who, with his 'Gangnam style' has become a viral sensation, Arvind Vegda, 38, with his flashy fashion quotient, crazy dance steps, peppy Gujarati music and earthy satirical lyrics is the latest
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