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:: NATIONAL B-SCHOOL AWARDS ::
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Bijuna C. Mohan, National Institute of Technology, Karnataka; Dr. Uma Chandrasekaran, Pondicherry University; Dr. Humbe Veena Rajendra, Dr. Babasaheb ...
Network Profiles
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LinkedIn: Dr. Bijuna C Mohan | LinkedIn
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Books & Literature
Authorspress: Publishers of Scholarly & Creative Books & Journals
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Authorspress and its imprints are leading publishers of India for Scholarly and Academic Writings, Poetry, Short Fiction, Novels and etcetra with a list of...
The Impact of Customer-based Brand Equity on the Operational...
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Title, The Impact of Customer-based Brand Equity on the Operational Performance of FMCG Companies in India. Contributors, Bijuna C. Mohan, A.H. Sequeira.
Related Documents
A Conceptual Framework by Bijuna Mohan, AH SSRNwww.ssrn.com › ...
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This study examines the relationship between brand equity and business performance in the Fast Moving Consumer Goods (FMCG) industry.
EBSCOhost | | OUTSOURCING AND COMPETITIVE ADVANTAGE.
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BIJUNA C MOHAN. ASST. PROFESSOR. NATIONAL INSTITUTE OF TECHNOLOGY. SURATHKAL. ABSTRACT. Based on empirical analysis of selected case ...
An Application of David A. Aaker’s Brand Identity Planning Model - A...
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Survival of brands in emerging markets depends on strategic initiatives companies take. Brand identity development is an integral part of brand management. This
AARJSH - Asian Academic Research Associates
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BIJUNA C MOHAN*. Dr. A H SEQUEIRA**. *Asst. Professor, Department of Humanities, Social Sciences and Management, National Institute of Technology ...
Scientific Publications
Influence of Family Structures on Pester Power and Purchase...
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Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework ... Universiti Teknologi MARA 270 P. Anitha and Bijuna C. Mohan ...
The impact of customer-based brand equity on the operational...
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The impact of customer-based brand equity on the operational performance of FMCG companies in India. Bijuna C. Mohan, ,; A.H. Sequeira.
Publications
The impact of customer-based brand equity on the operational...
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By Bijuna C. Mohan and A.H. Sequeira. Download PDF (366 KB) Cite . BibTex; Full citation; Abstract. AbstractMeasurement of brand ...
International Journal of Bank Marketing: Vol. 35 Iss. 1 | Emerald...
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International Journal of Bank Marketing - Volume 35 Issue 1
Nutrition & Food Science: Vol. 47 Iss. 2 | Emerald Insight
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Nutrition & Food Science - Volume 47 Issue 2
Reports & Statements
IIMB Management Review Volume 28, Issue 1, (March knrajlibrary.wordpress.com › › iimb-mana...
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... brand equity on the operational performance of FMCG companies in India Bijuna C. Mohan, A.H. Sequeira A simple example for the teaching ...
Miscellaneous
Bijuna C Mohan | LinkedIn
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Dr. Bijuna C Mohan | LinkedIn
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View Dr. Bijuna C Mohan's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Dr. Bijuna C Mohan ...
Bijuna C Mohan - Faculty Marketing - National Institute …
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View Bijuna C Mohan’s profile on LinkedIn, the world's largest professional community. Bijuna has 2 jobs listed on their profile. See the complete profile on ...
Bijuna C Mohan - Google विद्वान
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Assistant Professor, School of Management, National Institute of Technology Karnataka - 187 जगहों पर ज़िक्र हुआ - Marketing - Branding
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Fw: Stress relief exercise ... From: manju mallya Subject: Stress relief exercise To: adi83@..., ambika_mallya@..., "vishnu pai". bijuna c mohan. Dec 4,
Dr bijuna c mohan | Meaning Pronunciation Origin of Baby Name Dr...
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Dr bijuna c mohan : Baby Name Dr bijuna c mohan Meaning,Pronunciation,Origin,Religion,Pronounce of Baby Name Dr bijuna c mohan. Similar Names ,All about the...
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Bijuna C Mohan. 4 Jul. # (no subject) Hello girls will be travelling to india on 8th.insha allah...ligi will call u up...my return will be by the ...
Bijuna C Mohan | Publonspublons.com › researcher › bijuna-c-mohan
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Research Fields. Bijuna C Mohan has not yet added any research fields to their profile. Identifiers. Web of Science ResearcherID Y ; ORCID ...
Re: [embracemba] thank u - Yahoo Groups
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Happy belated birthday wishes Biju hope you had a wonderful birthday cum Vishu celebration. From: bijuna c mohan <bijunacm@...> Sent: Mon, 15 Apr ...
See more posts from Dr. Bijuna C Mohan - Yahoo Groups
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hai achi, we all would love to travel to Kochi?? … pl give us the date and time… byeeee bijuna On 03-Jul-2014, at 10:36 PM, Asha Ahamed ashaahamed@^$1 ...
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bijuna c mohan. Jun 5, Expand Messages. View Source. 3 Attachments; 8.9 MB MB. DSC JPG · Save · 3.2 MB. DSC JPG · Save · 2.9 MB.
Bijuna C Mohan|Management|National Institute of Technology, Surathkal
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Bijuna C Mohan in Management department from National Institute of Technology, Surathkal.
The impact of customer-based brand equity on the operational...
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... of FMCG companies in India. Bijuna C. Mohan, A.H. Sequeira (School of Management, National Institute of Technology Karnataka, Surathkal, Mangalore) ...
Ahead of Print
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Associated Management Consultants Pvt. Ltd. is running five very successful double blind peer reviewed refereed management research journals, Mr. J.C. Gilani...
AN INVESTIGATION OF THE MEDIATING ROLE OF BRAND ...odad.org › article › an-investigation-of-the-mediating-rol...
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Bijuna C. Mohan *, A.H. Sequeira(2016), The impact of customer-based brand equity on the operational performance of FMCG companies in India, IIMB ...
Brand value proposition for bank customers in India | Emerald...
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Brand value proposition for bank customers in India - Author: Y.L.R. Moorthi, Bijuna C. Mohan
Consumer Acceptance of Branded Fortified Foods and ...indianjournalofmarketing.com › ijom › article › view
indianjournalofmarketing.com
Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework. S. Shamal 1*, Bijuna C. Mohan
Consumer behaviour in fortified food choice decisions in India |...
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Consumer behaviour in fortified food choice decisions in India - Author: S. Shamal, Bijuna C. Mohan
Influence of Family Structures on Pester Power and Purchase...
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Children have emerged as a significant consumer group that cannot be ignored. From followers of parental choice to co-decision makers while purchasing,...
International Journal of Business Innovation and Research (IJBIR)...
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P. Anitha; Bijuna C. Mohan DOI: IJBIR , Eco-innovation and cleaner production as sustainable competitive advantage ...
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