News
Auto biz to boost US TV ad dollars
variety.com
[Variety] - For the upfront, Pivotal Research Group analyst Brian Wieser is projecting an 8% increase, to $8.9 billion. Earlier this month, ZenithOptimedia projected overall US ad spending growing 3.6% this year to $368 billion and popping another 3.8%
Google News: Sorry, Internet -- Television Still Getting Last Laugh
[MediaPost Communications] - In Morgan's original post, he points to Pivotal Research's Brian Wieser's findings that: “The Internet ad industry's increasing dependence on large endemic marketers for growth is cause for concern for some. Seven endemic Web advertisers -- Google
Google News: Traditional TV Use Flat In Q1— And It'll Stay That Way, One Analyst Says
[paidContent.org] - A ratings analysis by Turner Networks and a report from Pivotal Research Group analyst Brian Wieser both said they aren't seeing a dramatic shift from traditional linear TV and towards emerging digital channels. According to Turner, total prime-time
Google News: Pivotal: Consumers Want Easy Video Access
[MediaPost Communications] - by David Goetzl, Yesterday, 6:11 PM Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem “have nothing to worry about” regarding new gambles to create Web-based programming options, such as the Barry
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