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How much does a Rose Parade float cost? – Pasadena Star News
www.pasadenastarnews.com
During decoration week, which runs Dec. 16 through the 31, we'll have 60 to 80 people working on each float, 16 hours a day.” Phoenix Decorating Co. in Pasadena is building 21 floats for the Rose Parade. “The art form dictates how we engineer it,” company President and CEO Chris Lofthouse said.
Elephant float kerfuffle charges on - Los Angeles Times
www.latimes.com
But on Tuesday, Chris Lofthouse — president of Phoenix Decorating Company, the Pasadena firm that has built Glendale's Tournament of ...
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