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CONSUMER EXPERIENCE DESIGN LEADER Strategist and designer for hospitality, retail, food & beverage Cross-organization leader who collaborates with businesses to transform consumer experiences through deep customer insight, strategy identification, journey mapping and touchpoint design.
Craig LaRosa worked with a wide range of industries from national retailers and restaurant chains to healthcare and financial services. He understands how to translate the emotional needs of the user and the functional needs of the brand into one holistic, ownable experience that connects organizations and the people who rely on them.
Craig LaRosa Written by frog design ers, technologists, and strategists, design mind is a digital platform and print magazine providing the design and innovation community with perspectives on industry trends, emerging technologies, and global consumer culture.
Craig LaRosa Craig leads all things service design and food and beverage at frog. With experience in industries including national retailers, restaurant chains, healthcare and financial services, he understands how to translate the emotional and functional needs of people and business requirements of clients, into one holistic, ownable experience.
“Everyone else has designed the ground floor to focus on breakfast, and after that it’s a void,” says Craig LaRosa, the man in the trench coat. “This is different.” Read the full article in Travel + Leisure
SDN Trainer Accreditation. Become an SDN Accredited Service Design Trainer and enjoy the many benefits Craig LaRosa Frog View Profile. Birgit Mager Service Design Network View Profile. Satu Miettinen University of Lapland ...
“When this group goes out to restaurants they’re in ‘hangout mode;’ they meet up to eat and drink continuously over several hours, looking to explore different tastes and sometimes moving to different venues,” reports Craig LaRosa, principal with Continuum, a design and innovation firm that consults with foodservice clients.
Aug 27, :33 AM Aug 27, :33 AM Service Design Network | SDN Jesse Grimes Jeff Howard Birgit Mager Craig LaRosa Marc Stickdorn Touchpoint Eat Sleep Play Touchpoint Vol No takes an in depth look at the centuries old focus on customer experience in the hospitality tourism food and leisure industries We present and …