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Google News: It can pay to be irrational
[Benefits Canada] - One of the best books I have read in some time is Predictably Irrational by Dan Ariely. It should be required reading for the whole human race to help instil some sustained humility into our species. The book made me smile to think about all the ways
Google News: Placing the Signature on Top of a Form Promotes Honesty
[Lifehacker] - Dan Ariely points to a study in his book Predictably Irrational (pp ) that discusses how recalling the ten commandments prevented cheating on tests. The study concludes, same as Shu's, that a reminder to be honest is enough to make people honest.
Google News: Verzonnen producten en conversie, 8 tips die vertrouwen wekken en ...
[Marketingfacts (Blog)] - In het boek Predictably Irrational van Dan Ariely legt hij uit dat mensen de neiging hebben om zich op voorspelbare wijze irrationeel te gedragen. Ariely legt uit hoe verwachtingen, emoties, sociale normen en andere onzichtbare, ogenschijnlijke
Ending free banking by imposing fees on customers is not what Barclays needs ...
news.sky.com
[Sky News] - The economist Dan Ariely underlined this in an experiment he carried out (in chapter three of his book, Predictably Irrational): he offered students a Lindt Truffle for 26 cents and a Hershey's Kiss for 1 cent. At those prices, 40% of students went for
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