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E-mail marketing tips from Lyris' Dave Dabbah
www.dmnews.com
Tying e-mail marketing to a database and connecting online metrics with offline performance is the trick to successful marketing, said Dave Dabbah, directo...
False Positive Needs A Check
www.spamfighter.com
The excess of efforts to filter spams is taking a toll on legitimate mails also. Now e-mail providers are encountering the problem of false-positive e-mail...
China E-Commerce Giant Alibaba Taps Lyris for E-Mail Marketing |...
www.technewsworld.com
Lyris Technologies said China-based Alibaba will use its e-mail marketing solution to handle messaging to both Chinese and international members who use the...
How Sophisticated Is Your Behavioral Segmentation? | News |...
www.technewsworld.com
Demographic information is the most common type of information gathered from your customers, and today ranges from basic information such as name and address...
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