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Mountain Dew's new lemon-lime flavor takes aim at Sprite, 7up
eu.usatoday.com
You will now be able to do the Dew in a new flavor -- and the move could shake up the carbonated-beverage market. Mountain Dew will launch its latest version, a lemon-lime soda called Mtn Dew Ice, on next Monday, PepsiCo announced. The new drink treads on Coca-Cola's turf with Sprite and Dr ...
ADVERTISING; Mingo-Jones Gain - The New York Times
www.nytimes.com
Before assigning its Mountain Dew lemon-lime brand to Mingo-Jones Advertising last year Pepsi-Cola had never used a specialty agency in ...
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