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Spirits marketers eye Hispanic niche | Ad Age
adage.com
Spirits marketers continue to trail brewers' efforts to connect with U.S. Hispanic consumers, although recent campaigns from Absolut and Jack Daniels signal an...
SEAGRAM HAS DINNER PLANS FOR NEW VODKA | Ad Age
adage.com
Seagram Americas, marketer of Absolut vodka, is on a quiet quest to create a hip brand image for its new import, Sundsvall vodka.
Its medium of choice: dinner...
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