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Google News: Books: Everything is Obvious, by Duncan J. Watts
[Guelph Mercury] - Once You Know the Answer: How Common Sense Fails Us, by Duncan J. Watts (Crown Business, 335 pages, $30 hardcover) — Duncan Watts, principal researcher at Yahoo! Research and sociology professor at Columbia University, has conducted a thoughtful and
Google News: David Bohan: It's time to think of marketing as a conversation
[The Tennessean] - “Marketing is going to become a much more science-driven activity,” said Duncan Watts of Yahoo Research. Booz & Co. asked three senior executives to study a collaborative approach to marketing for its Strategy + Business management publication.
Google News: Let's take a long hard look at ourselves
[Research Magazine] - In his gleeful but spine-chilling book, Everything is Obvious (Once You Know the Answer) network theorist Duncan Watts exposes humanity's love of offering utterly convincing explanations for quite contradictory pieces of data. According to Watts, we as
Duncan Watts: Question Your Assumptions
www.wsj.com
Yahoo social science researcher Duncan Watts on his new book,
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