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Fabian Bartsch IÉSEG, France - SAGE Publications Inc

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Fabian Bartsch IÉSEG, France. Journal . Journal of International Marketing ...

Consumer socialization in childhood and adolescence ...

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Fabian Bartsch is Assistant Professor of Marketing at IESEG School of Management, France. He has published in the Journal of Business Research, the Journal of International Marketing, and in the International Marketing Review.

International Marketing Review: Vol. 36 Iss. 4 | Emerald ...

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Fabian Bartsch, Mark Cleveland, Eunju Ko, John W. Cadogan. pdf (238 KB) The uncertain future of globalization: Implications for global consumer culture and global brands Jan-Benedict Steenkamp. The purpose of this paper is to offer a different perspective on the global consumer culture (GCC) phenomenon and identify new avenues for future research. pdf (160 KB) Reflections on global …

All web results to the name "Fabian Bartsch"

Fabian Bartsch | IESEG School of Management | France

biography.omicsonline.org

: Ph.D. in Management, International Marketing, University of Vienna, Austria : Master, Business Administration, Management,...

Global consumer culture: epistemology and ontology ...

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· Fabian Bartsch (IÉSEG School of Management (LEM-CNRS 9221) – Campus de Paris, Puteaux, France) International Marketing Review. ISSN: Publication date: 8 July Abstract. Purpose. The purpose of this paper is to propose a conceptual framework that highlights the reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights a …