News
Guardian debuts new TV ad
mediatel.co.uk
[MediaTel Newsline] - George Patterson Y&R's Phil McDonald said: "What's interesting is that a large part of the ad captures behaviour and the power of social media forums before it really gets into The Guardian's role. "It's an ad that acknowledges behaviour more than it
Printers' oink: how the three little pigs made news again
www.bombalatimes.com.au
[Bombala Times] - Phil McDonald of advertising agency George Patterson Y&R told smh.com.au the television spot would have been a multimillion-dollar production and was an "amazing piece of production and creativity". But he said it might not get more people subscribing
Job losses ahead as Vodafone dumps ad agency
www.theage.com.au
[The Age] - Host picked up the Vodafone account in early following a pitch against George Patterson Y&R Sydney and Happy Soldiers. It began work on the account in March of that year, bringing its tenure on the account to almost exactly two years.
Mort's arrival a coup for TMS
www.theaustralian.com.au
[The Australian] Simon & Schuster, and Bottlemart operator Liquor Marketing Group. Mr Mort began his career 35 years ago at George Patterson before joining John Singleton Advertising and then moving on to head multinational agency McCann Erickson's Australian arm.
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