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	Professor Marketing Business and Management Creating brand personality Faculty Richard Klink Business Differently

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Academic Keys

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Academic Keys: Higher education jobs and university jobs at universities, colleges, and other institutions of higher education. Professional resources,...

Loyola Sellinger School of Business Announces Three New ...

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The three new Loyola Faculty Scholars are: Gerard Athaide, Ph.D., Professor of Marketing: A Ph.D. and MBA grad from Syracuse University, Athaide has been recognized as one of the world’s preeminent scholars in innovation management by The Journal of Product Innovation Management.He’s also a Fullbright Scholar, helping international institutions develop innovation strategies.

Sellinger Offering New Executive Education Seminars

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The Sellinger School of Business recently announced that it will host four Executive Education seminars this spring to help mid-level professionals develop...

Thought Leadership Breakfast at Loyola Columbia Graduate Center |...

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... Jim Young, CFO of Howard County General Hospital lend their expertise as Dr. Gerard Athaide, chair of the marking department, moderates the discussion.

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Gerard Athaide, 56, Towson, Bellona Ave

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Creating brand personality with brand names

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Gerard Athaide Registered author(s): Abstract No abstract is available for this item. Download Info If you experience problems downloading a file, check if you have ...

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Howard Bank's Scully Featured in Thought Leadership Breakfast |...

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Howard Bank's Scully Featured in Thought Leadership Breakfast - Annapolis, MD -

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Gerard Athaide - MarketVisual Knowledge Map

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Current Affiliations. General Employment. Affiliated with Loyola College in Maryland. Affiliated with Loyola College Maryland ...

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Gerard Athaide | Towson, Maryland

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Gerard Athaide - Faculty - Loyola University Maryland

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As a professor of marketing in Loyola’s Sellinger School of Business and Management, Dr. Gerard Athaide is passionate about innovation. His courses focus on innovation in new product development and innovation management with an emphasis on the commercialization of technology-based innovations for undergraduate, graduate, and executive MBA programs at Loyola; he has also designed and led ...

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Education

May Class Notes | Whitman Voices

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We welcome announcements of new jobs, promotions, board positions, marriages and family additions. Please visit our online submission form to share your news.

Books & Literature

Gerard Athaide | XanEdu Customization Platform

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Author: Gerard Athaide. Results. Creating brand personality with brand names Springer Science+Business Media By: Gerard Athaide ...

Marketing Management: A Customer-Oriented Approach - Kenneth E. Clow,...

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This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM —...

Marketing in Evolution: Essays in Honour of Michael J. Baker - Neil...

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This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the...

Scientific Publications

Strategic mutual learning between producing and buying ...

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Starting with these two orienting constructs from the literature, Patricia Meyers and Gerard Athaide describe the kinds of learning that develop between producers and buyers when markets for a technological innovation are forming.

When does electronic word-of-mouth matter? A study of ...

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All three authors contributed equally to the paper. The authors thank Gerard Athaide, Rick Bagozzi, Claudiu Dimofte, Rick Klink, Jim Leigh, and George Zinkhan for their comments on earlier drafts of this paper. The authors also gratefully acknowledge the helpful comments made by the editor and anonymous reviewers. The third author acknowledges ...

Publications

EconPapers: Creating brand personality with brand names

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Creating brand personality with brand names. Richard Klink and Gerard Athaide () Marketing Letters, 2012, vol. 23, issue 1, pages

Global new product development: moderating role of national culture...

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· Acknowledgments. The authors thank the Editor for detailed and value-adding guidelines and the anonymous reviewers for constructive comments. The authors also thank Kersi Antia, Gerard Athaide, Erwin Danneels, Rajdeep Grewal, Ravindranath Madhavan, Robert Palmatier, and Mitrabarun Sarkar for comments on the previous drafts of the manuscript.