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BBC News - Lessons to be learnt from the Gap logo debacle
www.bbc.co.uk
Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem?
Tropicana orange juice in bottles: a shot at Coke - Reuters
www.reuters.com
... the company got a positive response selling its lower-calorie Trop50 juice in clear bottles, Tropicana spokeswoman Gina Judge said.
When logo changes go wrong - Telegraph
www.telegraph.co.uk
As Yahoo! releases its new logo, we look at brands that have changed their
design but have not won the support of their customers, and those which,
like...
Tropicana Introduces Tropicana Tropolis to Squeeze More Fruit into...
www.finanznachrichten.de
Tropicana Products, Inc. Gina Judge, or Holly Winter, © Business Wire.
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