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Google News: Ogilvy's 21st-century update of founder's advertising wisdom
[Campaign Asia-Pacific] - By Jenny Chan on Apr 27, (11 hours ago) SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative officer Graham Fink distilled the
Google News: What beauty brands do that turns women on and off
[Campaign Asia-Pacific] - By Jenny Chan on Apr 27, (12 hours ago) SHANGHAI - At the Asian Marketing Effectiveness Festival, Dave McCaughan, global strategic planning director of McCann Worldgroup Asia Pacific, dished out advice on how beauty brands can make themselves more
Google News: The evolution of advertising into participatory acts of social change
[Campaign Asia-Pacific] - By Jenny Chan on Apr 26, (21 hours ago) SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how activation of the social self-schema in
fm4v2.ORF.at / Where Our Jeans Come From
fm4v2.orf.at
This morning I met Jenny Chan from the Hong Based group Students and Scholars against Corporate Misbehaviour. She's grateful that Little Jasmine's story is finally being told: "We recommend this movie to every consumer ...
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