Kate Sirkin - Free People Check with News, Pictures & Links

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	EVP Research SMG Director Research Director Starcom Marketing Nielsen Advertising Measurement Company Global Research Director

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SMG taps Bluefin to pinpoint most talked-about TV

www.research-live.com

[Research Magazine] - In particular, SMG is looking to understand the cause-and-effect relationship between paid media and earned media, says global research director Kate Sirkin (pictured). SMG is using Bluefin's Signals platform, which analyses social media responses to

Super Bowl ads fumble, brain scans show - Reuters

www.reuters.com

Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to...

Smartphone usage rockets across Middle East and Africa | Technology –...

gulfnews.com

It could touch 106m users by year end with UAE usage rates leading the way

Grupo Gallegos, Comcast Submission Selected for Advertising Research...

www.finanznachrichten.de

Kate Sirkin, EVP, Global Research Director of Starcom MediaVest Group and ARF Board Member as moderator of the panel;; Silvina Cendra, ...

Telephone & Addresses

Kate Sirkin, 52, …go, N Poe St

View Kate's social profiles and photos on Facebook, MySpace, and +40 Networks.

Kate Sirkin, New York, Times Sq

View Kate's social profiles and photos on Facebook, MySpace, and +40 Networks.

Network Profiles

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Facebook: Kate Sirkin

LinkedIn: Kate Sirkin | LinkedIn

Bekijk het volledige profiel van Kate Sirkin Het is gratis! Op LinkedIn kunt u collega’s, klasgenoten en 400 miljoen andere professionals vinden.

LinkedIn: Kate Sirkin | LinkedIn

Visa Kate Sirkins yrkesprofil på LinkedIn. LinkedIn är världens största yrkesnätverk och hjälper yrkespersoner som Kate Sirkin att upptäcka interna kontakter ...

LinkedIn: Kate Sirkin | LinkedIn

Visualizza il profilo professionale di Kate Sirkin su LinkedIn. LinkedIn è la rete professionale più grande al mondo utilizzata dai professionisti come Kate Sirkin ...

Interests

Visible Measures and VivaKi Crack the Code on Viral Video

www.prnewswire.com

... and more, and determine how these changes will affect overall campaign performance," said Kate Sirkin, Global Research Director with SMG ...

Coalition for Innovative Media Measurement (CIMM) Introduces New...

www.prnewswire.com

"We are delighted that CIMM has been so active in addressing the critical common language gap for STB," said Kate Sirkin,

Books & Literature

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bokus.com: Accountable Marketing - David W Stewart, Craig T Gugel - Häftad...

Pris: 719 kr. Häftad, Skickas inom vardagar. Köp Accountable Marketing av David W Stewart, Craig T Gugel på Bokus.com.

Sirkin, Kate - pdrf.net

www.pdrf.net

Print and Digital Research Forum | Sponsors : Kantar Media and Ipsos Connect t : +44 (0) | e :

Accountable Marketing: Linking marketing actions to financial...

books.google.de

Kate Sirkin Introduction Social media, as defined by today's marketing industry, began life in February with the start of Facebook in the dorms of Harvard ...

The Media Handbook: A Complete Guide to Advertising Media Selection...

books.google.de

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the...

Publications

media landscaping: Engagement

burk504.typepad.com

Kate Sirkin, from SMG, talks about the evolution of buying media. She outlines an evolution from pure demographic/psychographic metrics on media properties audiences' to a consideration of the environment in which the ad ...

Video & Audio

Kate Sirkin - YouTube

www.youtube.com

Kate Sirkin - YouTube ... Skip navigation

Reports & Statements

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Twitter Posts: Caroline Ernst (CarolineSarah)

Is this the holy grail? Unduplicated audience validation across TV, web & mobile. Kate Sirkin @Starcom_US validates http://t.co/So0eEibd

Twitter Posts: LiquidThread MENA (LiquidThreadME)

Is this the holy grail? Unduplicated audience validation across TV, web & mobile. Kate Sirkin @Starcom_US validates http://t.co/BodRqekz

Google Blogs: With Bluefin Labs, Publicis' SMG Looks Beyond TV Ratings | Digital ...

"What Bluefin allows [our clients] to do is see who is talking and what they are talking about in near real-time so we can start to respond to those consumers with different marketing stimuli," said Kate Sirkin, EVP of global ...

The Human Nature of Successful Marketing pdf - Virginia's receptions

cariduza.mihanblog.com

—Kate Sirkin, Executive Vice President and Global Research Director, Starcom Media Group. "Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage ...

Miscellaneous

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