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Automakers try to build Super Bowl ad buzz
www.freep.com
[Detroit Free Press] - "We've seen a big shift in how marketers approach the Super Bowl," said Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management. "It is more and more about the week leading up to the Super Bowl and a bit less
Super Bowl 2012: Marketing hype runs from beer and cars to condoms and cookies
www.washingtonpost.com
[Washington Post] - “There's an incredible diversity in Super Bowl advertisers,” said Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of Management. “You have everybody from Budweiser to GoDaddy.com, or CareerBuilder or TaxAct — and some
Apple Juggernaut Fuels Silicon Valley Hiring Amid Bubble 2.0 Concern: Tech
www.bloomberg.com
[Bloomberg] - Now he's getting an MBA from Northwestern University's Kellogg School of Management to ease his move into technology. “There's a fusion of young talent in the tech space,” said the 26-year-old resident of Evanston, Illinois. “There's not a whole lot of
Google News: OP-ED: A pension tsunami in San Mateo County
[San Mateo Daily Journal] - According to a study by Northwestern University's Kellogg School of Management, our county's taxpayers owe close to $2.5 billion in unfunded pension liabilities for current and future retirees. That's with the assumption that the pension system will
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