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SMU launches Latino Leadership Initiative
www.dallasnews.com
Nine corporate giants are funding a program to help midlevel Hispanic managers move into the executive ranks.
Hispanic Malls Capture Trillion Dollar Market | Time
time.com
· “We know that our core customer is a hardworking mother,” says Lyris Leos, director of multicultural marketing at JCPenney. “And we know that she is most likely Latina.” Sandra Borrell,
Can Hispanic Shoppers Save JC Penney? - ABC News
abcnews.go.com
Hispanics expected to be largest source of growth for the retailer this year.
SMU launches Latino Leadership Initiative - SMU
www.smu.edu
· It was for Lyris Leos, who’s been promoted three times at J.C. Penney since starting the program. “Any kind of dissent is seen as a sign of disrespect in our culture,” says Leos, who was recently named to a new position, director for Hispanic marketing. “While that’s valued and ingrained in our belief system, that doesn’t translate well in a corporate office, where we are expected ...
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