News
Kraft, 'Mondelez' and the Art of Corporate Rebranding - The New York...
dealbook.nytimes.com
As it prepares to split itself in two, Kraft Foods will rename its global snack business. But its chosen name, Mondelez International, is a reminder of the...
JCPenney hires Mary Beth West to lead marketing | The Drum
www.thedrum.com
Mary Beth West, former Mondelez International marketing head, has been named as executive vice president, chief customer and marketing officer at retailer...
Mary Beth West Communications Adds Interactive Team, Doubles Size of...
www.blountpartnership.com
Mary Beth West Communications, LLC, announced today the expansion of the public relations and strategic communications firm to include a ...
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