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Mathieu Kacha est sur Facebook. Inscrivez-vous sur Facebook pour communiquer avec Mathieu Kacha et d’autres personnes que vous pouvez connaître. Facebook offre à ...
Education
Mathieu KACHA, 38 ans (FORBACH, NANCY) - Copains d'avant
copainsdavant.linternaute.com
KACHA Mathieu : Mathieu KACHA, né en et habite FORBACH. Aux dernières nouvelles il était à Iae à NANCY et il y est toujours. Il a étudié à Université...
Books & Literature
Implicit sponsorship effects for a …
dialnet.unirioja.es
Implicit sponsorship effects for a prominent brand. Autores: Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn Walliser
Back to the Future: Using Marketing Basics to Provide Customer Value...
books.google.com.ua
Laurie Babin, Mathieu Kacha, Jean-Luc Herrmann, and Barry J. Babin Abstract Product placement is defined as the inclusion of brand and/or brand identifying ...
Boundary Blurred: A Seamless Customer Experience in Virtual ...
books.google.com.ua
and Incongruent Placements as an Advertising Tactic: An Abstract Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Peter R. Darke, and ...
Creating Marketing Magic and Innovative Future Marketing Trends:...
books.google.com.ua
Jean-Luc Herrmann, Mathieu Kacha, Christian Dianoux, and Tommy Hsu Abstract Indirect comparative advertising (ICA) is a comparative advertising format that ...
Scientific Publications
“I support your team, support me in turn!”: The driving role of...
www.sciencedirect.com
Mathieu Kacha aChristian Derbaix b, a CEREFIGE, ... Leveraging sponsorship: the “driving” role of consumers' affiliation and hypothesis development 2.1.
Publications
EconPapers: Legitimizing public authorities as sponsors: An inquiry...
econpapers.repec.org
By Björn Walliser, Mathieu Kacha and Raluca Mogos-Descotes; Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and ...
La couleur, variable d'action marketing à lire en Document, Kacha -...
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Lisez La couleur, variable d'action marketing en Document sur YouScribeSous la direction de Jean-Claude GilardiThèse soutenue le 30 novembre 2009: Nancy...
European Journal of Marketing: Vol. 48 Iss | Emerald Insight
www.emerald.com
European Journal of Marketing - Volume 48 Issue 3/4
Miscellaneous
Monsieur KACHA Mathieu, annuaire de l'enseignement supérieur -...
www.letudiant.fr
Monsieur KACHA Mathieu- toutes les informations de ce responsable de l'enseignement superieur sont disponibles sur EducPros : coordonnees, fonctions, academie,...
Société KACHA MATHIEU HABIB à METZ (Chiffre d'affaires ...
www.verif.com
KACHA MATHIEU HABIB (METZ ) : SIREN, SIRET, APE/NAF, RCS, TVA intracommunautaire, dirigeants, données financières, statuts, ...
Kacha - Names Encyclopedia
namespedia.com
Statistics and meaning of name Kacha Usage: 10% firstname, 90% surname Mathieu Kacha (1) Nadia Kacha (1) Moncef Kacha (1) Drissia Kacha (1) Zubin Kacha (1)
Mathieu KACHA - Editions EMS
www.editions-ems.fr
Retrouvez les dernières parutions des Editions EMS chez votre libraire. * Manager l'intelligence et le talent, de David Laillier. * Empowerment, coord. par Patrick ...
Congruence and Incongruence in Advertising-Medium Combinations: More...
www.acrwebsite.org
Congruence and Incongruence in Advertising-Medium Combinations: More Than Just Two Sides of the Same Coin Claas Christian Germelmann, University of Bayreuth, Germany Jean-Luc Herrmann, Université de Lorraine, France Mathieu Kacha, Université de Lorraine, France Peter Darke, Schulich School of Business, York University, Canada Sebastian Macht ...
Sport Sponsorship Effects on Spectators’ Consideration Sets: Impact...
www.acrwebsite.org
Mathieu Kacha, Paul Verlaine Metz University CEREFIGE, France In the natural setting of a sport (tennis) event, this research puts into evidence a dual path increasing the likelihood of sponsor brands to be part of spectators’ stimulus-based consideration set.
"I support your team, support me in turn!" : the driving role of ...
www.econbiz.de
... consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging activities. Jean-Luc Herrmann, Mathieu Kacha, ...
(PDF) Implicit sponsorship effects for a prominent brand | Christian...
www.academia.edu
Implicit sponsorship effects for a prominent brand
2019 Academy of Marketing Science Annual Conference AMS_AC47
www.aconf.org
Aconf.org is a online conference management system initiated by Chytey Info Tech in China. It is designed to help academic conference organizer to create their...
A Dual Process Perspective on Congruent and Incongruent ...
www.springerprofessional.de
Authors: Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha, Peter R. Darke, Jessica Weigel. Publisher: Springer International Publishing.
Consumer consideration of sponsor brands they do not remember: taking...
www.warc.com
Extending findings from advertising to sponsorship, this study evaluates explicit and implicit sponsorship memorisation effects.
Effectiveness of Indirect Versus Direct Comparative Advertising
www.semanticscholar.org
Jean-Luc Herrmann, Mathieu Kacha, +1 author Tommy Hsu; Published 2017; DOI: _14. Indirect comparative advertising (ICA) is a ...
Revue Française de Gestion
rfg.revuesonline.com
Principale publication francophone dans le domaine du management, la RFG publie articles et points de vue de praticiens et de chercheurs sur l’évolution des...
Implicit sponsorship effects for a prominent brand.
hal.archives-ouvertes.fr
Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn Walliser. Implicit sponsorship effects for a prominent brand.. European Journal of ...
Journal of Advertising Research Editorial Board – The ARF
thearf.org
Mathieu Kacha, University of Lorraine Kiran Karande, Old Dominion University Rachel Kennedy, Ehrenberg-Bass Institute, University of South Australia
Le Journal De Mathieu 11 Download
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Citation: Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha , Björn sponsorship effects for a prominent brand", European Journal of ...
Mémoire explicite - Définition du glossaire
www.e-marketing.fr
Éléments de la mémoire utilisés consciemment par l’individu qui sait disposer de l’information et qui tente alors une action de récupération. La mémoire [...]
Oversatiation negatively affects evaluation of goal-relevant (but not...
www.emerald.com
Licensed re-use rights only; Citation: Johan C. Karremans, Mathieu Kacha, Jean-Luc Herrmann, Christophe Vermeulen, Olivier Corneille, (2016) "Oversatiation ...
Revue française de gestion , Vol. 44, Nº Dialnet
dialnet.unirioja.es
Artículo. Effet de levier du parrainage sur l'efficacité d'une action de marketing direct · Jean Luc Herrmann, Christian Derbaix, Mathieu Kacha · Resumen.
“I support your team, support me in turn!” - PDF Free Download
coek.info
•Experimental study involving 2,540 fans and non-fans of the sponsored entity.•Sales-oriented sponsorship leveraging act...
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