News
Social media spices NBC Olympic ratings - UPI.com
www.upi.com
Media analysts say NBC's lofty ratings from the Summer Olympics included a solid performance among younger viewers in the United States.
Broadcast networks, advertisers in upfront stalemate - MarketWatch
www.marketwatch.com
A logjam persists between advertisers and the Big Four broadcast networks during this year’s upfront advertising marketplace, one made more difficult by the...
Buyers See Value Play in MLB Commercials - Broadcasting & Cable
www.nexttv.com
With hundreds of games and several networks broadcasting nationally, baseball is an efficient buy
Fox Joining Cable Sports Rush - Broadcasting & Cable
www.nexttv.com
Media buyers cheer new national competition for ESPN
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