News
Guardian: Social media analytics: are we nearly there yet? | News | The Guardian
Businesses have been trying to crack sentiment analysis and social reach metrics for years, but how close are they to turning social analytics into the gold...
DataSift, Bitly Deal Will Reveal What Users Really Read - Tech Europe...
www.wsj.com
Tracking what your readers actually read, rather than just share on Twitter, is marketing manna. It just got a lot easier.
British Topsy rival DataSift gets $42m investment - Telegraph
www.telegraph.co.uk
Reading-based DataSift attracts big backing and targets $1bn IPO.
Nick Halstead
wn.com
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