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B321B Brand Management - Universität Tübingen
uni-tuebingen.de
Dr. Oliver Schnittka (University of Southern Denmark). Course description: B321B. Language: English. Recommended for this semester or higher: 5. by O Schnittka — Dr. Oliver Schnittka (University of Southern Denmark). Course description: B323. Language: English. Recommended for this semester or higher: 4. › summer-term › bachelor › faecher › teaching › bachelor
Ringvorlesung „Schätze, die die Welt erklären. Eine Reise ...
wissenschaftliche-sammlungen.de
30 Sept — Dr. Oliver Schnittka Curt-Eisfeld-Nachlassbibliothek: Die Entstehung einer Sammlung aus einer Privatspende , 6. Stock. › ...
Das gelobte Länd für Fachkräfte - PressReader
www.pressreader.com
30 Oct — Marketingexperten wie Oliver Schnittka bestätigen die Durchschlagskraft der Kampagne. „So etwas hat es mit dieser Aufmerksamkeit und ... › heube...
Telephone & Addresses
Changing consumers' minds at the point of sale - IDEAS/RePEc
ideas.repec.org
by M Johnen · · Cited by 9 — Marius Johnen & Oliver Schnittka, "Changing consumers' minds at the point of sale: price discounts vs. in-store advertising," Marketing Letters, ... › kap › mktlet
Are sponsors blamed for edging off? Consumer reactions to ...ideas.repec.org › spr › jbecon
ideas.repec.org
Oliver Schnittka. (University of Southern Denmark (Esbjerg)). Alexander Himme. (Kühne Logistics University). Dominik Papies.
the effectiveness of brand responses to social media complaintsideas.repec.org › spr › joamsc
ideas.repec.org
Marius Johnen & Oliver Schnittka, "When pushing back is good: the effectiveness of brand responses to social media complaints," Journal of the Academy ...
Network Profiles
LinkedIn: Prof. Dr. Oliver Schnittka - Professor für Marketing …
View Prof. Dr. Oliver Schnittka’s profile on LinkedIn, the world's largest professional community. Prof. Dr. Oliver has 4 jobs listed on their profile. See the complete profile on LinkedIn and discover Prof. Dr. Oliver’s connections and jobs at similar companies.
Business Profiles
Employees
Das Team von SciBrand
www.scibrand.de
Oliver Schnittka ist einer der führenden Wissenschaftler in Deutschland und SciBrand-Experte im Bereich des strategischen Markenmanagements und Marketings. › team
Dr. Susanne Faerber, Ehemalige Doktorandin
www.hsba.de
Dennis Ahrholdt, HSBA, und Prof. Dr. Oliver Schnittka, University of Southern Denmark. Lehrveranstaltungen. Marketing Management ... › hsba › team
Books & Literature
Negative and positive word of mouth in social network brand ...
dialnet.unirioja.es
by M Relling · · Cited by 129 — Autores: Marleen Relling, Oliver Schnittka, Henrik Sattler, Marius Johnen; Localización: International journal of research in marketing, ISSN , ... › articulo
Applicants' likelihood to apply for jobs at Wiley Online Library
onlinelibrary.wiley.com
by NK Hansen · · Cited by 7 — Oliver Schnittka. University of Southern Denmark, Esbjerg, Denmark. Search for more papers by this author. First published: 07 December › doi › abs › hrm
Sungbin Won | 1 Publications | 19 Citations | Related Authors
typeset.io
Kristina Blinda 1, Oliver Schnittka, Henrik Sattler 1, Jan-Frederik Gräve 1•Institutions (1). 09 Jun Journal of Services Marketing. › authors
Quantitative Marketing and Marketing Management: Marketing ...
books.google.at
“An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships” is the focus of the contribution of Henrik Sattler, Oliver Schnittka, ...
Related Documents
Contents - ProQuest
search.proquest.com
by S Albers — Oliver Schnittka/Jan-Michael Becker/Karen Gedenk/Henrik Sattler/Isabel Victoria Villeda/Franziska. Völckner. Drivers of B2B Brand Strength – Insights from ... › openview › 1.pdf
Know your enemy: How competitive advertising investments ...
proceedings.emac-online.org
Felix Wasser, University of Southern Denmark; Goetz Greve, HSBA Hamburg School of Business Administration; Oliver Schnittka, University of Southern Denmark; ... › ...
the effect of negative and positive sponsorship information on ...
papers.ssrn.com
oliver Schnittka/henrik Sattler/mario farsky* ... Oliver Schnittka, PhD, Postdoctoral Researcher, University of Hamburg, Institute of Marketing and Media,. › SSRN_ID _code
Advanced Brand Concept Maps: A New Approach for Evaluating the...
papers.ssrn.com
Oliver Schnittka (Contact Author). University of Hamburg ( email ). . Hamburg, Germany ...
Scientific Publications
When are visitors actually satisfied at visitor attractions? What ...
www.sciencedirect.com
by LS Faerber · · Cited by 7 — Oliver Schnittka is a Professor (WSR) of Marketing at the University of Southern Denmark in Esbjerg. His research focuses on the quantitative analysis of ... › science › article › abs › pii
Vol. 28, No. 2, June of Marketing Letters on JSTOR
www.jstor.org
Mario Farsky, Oliver Schnittka, Henrik Sattler, Björn Höfer and Carina Lorth. https://www.jstor.org/stable Download. › stable
Kooperatives Promotionsprogramm - PhD oder DBA
www.brand-university.de
Dr. Oliver Schnittka, Gutachter der University of Southern Denmark (SDU), sowie einen Gutachter Ihrer Wahl der Brand University (BU). › phd
Publications
Editorial - Springer
link.springer.com
Oliver Schnittka und Mario Farsky behandeln im zweiten Aufsatz die Auswirkungen einer professionellen. Umsetzung des Sponsoringmanagementprozesses auf den. › content › pdf
It should not always fit: Analyzing event visitors' reactions to COREcore.ac.uk › display
core.ac.uk
Christian Dragin-Jensen · Oliver Schnittka. Publication date: Publisher: Turku Turism Academy. contributionToPeriodical ...
An Empirical Analysis of Brand Image Transfer in Multiple Sports...
link.springer.com
Multiple sponsorships, which refer to sponsees that are sponsored by two or more brands, are gaining managerial relevance. Surprisingly, prior research has...
▷ Jimmi Rembiszewski Preis für Marketing zum zweiten Mal verliehen /...
www.presseportal.de
BAT British American Tobacco Germany Jimmi Rembiszewski Preis für Marketing zum zweiten Mal verliehen Dr. Oliver Schnittka Preisträger 2011
Reports & Statements
Leisure Studies, Volume 40, 2021, Issue 5 | idrottsforum.orgidrottsforum.org › Journals
idrottsforum.org
29-Sep · Lea Susanne Faerber, Dennis C. Ahrholdt, Oliver Schnittka & Zeinab Rezvani Pages: | DOI:
Miscellaneous
Brandingekspert leger pinlig navneleg med Brugsen og Kvickly
bureaubiz.dk
21 Sept — Ekspert i branding og marketing fra Syddansk Universitet, Oliver Schnittka mener således, at den bedste løsning med de mindste ... › Klummer
Challenging the Traditional Career Model of PSFs
researchportal.bath.ac.uk
by N Hansen · — ... Analysis of the Perception and Effects of Up-or-Out Policies and Alternative Job Positions among Potential Employees. Nina Hansen, Oliver Schnittka. › publications › challen...
Does Chain Labeling Make Private Labels More Successful?
www.springerprofessional.de
verfasst von: Oliver Schnittka, Jan-Michael Becker, Karen Gedenk, Henrik Sattler, Isabel Victoria Villeda, Franziska Völckner. › ...
Implementing effective customer participation for X-MOL
www.x-mol.com
Kristina Blinda , Oliver Schnittka , Henrik Sattler , Jan-Frederik Gräve. A distinct view of customer participation in services classifies the ... › paper
Implementing effective customer participation for hedonic and ...
www.emerald.com
by K Blinda · · Cited by 20 — Kristina Blinda, Oliver Schnittka, Henrik Sattler and Jan-Frederik Gräve. Journal of Services Marketing. Volume 33 · Number 3 · · 316–330. › JSM › full › pdf
Jimmi Rembiszewski Preis für Marketing zum zweiten Mal ...
www.bat.de
Dr. Oliver Schnittka wurde ausgezeichnet für seine Veröffentlichung „Professionelles Management als Erfolgsfaktor im Sponsoring“, publiziert in „der markt ... › vwPagesWebLive
Karrierepanel (2014) - vhbonline.de
vhbonline.org
Dr. Oliver Schnittka, Associate Professor of Marketing, Department of Environmental and Business Economics, University of Southern Denmark. › vhb-nachwuchspanel › karriere...
Marken müssen emotionalisieren und Identifikation schaffen ...
atruvia.de
Interview mit Markenexperte Oliver Schnittka, Professor für Marketing und Branding an der University of Southern Denmark. › ... › Marke
MedienWirtschaft - Beck eLibrary
www.beck-elibrary.de
... Eine empirische Untersuchung von Mediensponsorings im Zeitungsmarkt Christian M. Wellbrock, Oliver Schnittka Christian M. Wellbrock, Oliver Schnittka › medie...
SocialMediaAndSportsDay - Instagram
www.instagram.com
Dr. Oliver Schnittka zusammen mit Andreas. Bevor es in die Kaffepause geht, referieren @thomashorky und @ahs_hh über › socialmediaandsportsday
Which Noncelebrity Endorser Is Best: Staff or Customer?
thearf.org
8 Sept — Oliver Schnittka (.dk) is a professor of marketing and brand management at the University of Southern Denmark. › category › articles › which-nonceleb...
Brandingekspert om Tour de France: "Hvis nogen får noget ud ...
www.tv2lorry.dk
2 Jul — Oliver Schnittka er professor i marketing, branding og forbrugeradfærd ved Syddansk Universitet. Han mener, at København kommer til at ... › brandingekspert-om-tour-de-fr...
Corona har medvirket til markant forskel på mænd og kvinder
www.bt.dk
11 Jul — Det viser en ny undersøgelse, der er lavet af de to eksperter i forbrugsadfærd, Stefanie Sohn og Oliver Schnittka. › nyheder › coron...
Corona har ændret vores indkøbsvaner | Syddansk Universitet
via.ritzau.dk
6 Jul — Stefanie Sohn og Oliver Schnittka er eksperter i forbrugeradfærd. Det vil sige, at de blandt andet ved en masse om dine og mine indkøbsvaner ... › pressemeddelelse
Evaluating the Advertising Effectiveness Of Noncelebrity ...
www.journalofadvertisingresearch.com
16 Jul — Advantages of Customer vs. Employee Endorsers And Mediating Factors of Their Impact. JAN-FREDERIK GRÄVE, OLIVER SCHNITTKA, CAROLIN HAIDUK. ›
Forsker ser potentiel problematik i støtteordninger til elbiler
mobilitywatch.dk
3 Oct — Det er skidt, for det er de yngre generationer, som er afgørende for omstillingen af transportsektoren,” siger Oliver Schnittka. Forskeren mener ... › nyheder
Forsker: Tour-byer får "nul" brandingværdi for deres millioner
markedsforing.dk
30 Jun — Oliver Schnittka, der er Professor i Marketing, Branding og Forbrugeradfærd ved Syddansk Univesitet (SDU), mener dog kun, at der er én by, ... › nyheder
PhD at SEBE - SDUnet
sdunet.dk
28 Mar — ... and Business Economics (SEBE), University of Southern Denmark. PhD Coordinator. The current PhD-coordinator at SEBE is Oliver Schnittka. › enheder › institutter › sebe › forskning
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