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Money Machine: Pop Culture Sings an 'American Idol' Tune - Newswww.theledger.com › article › News
www.theledger.com
9 Mar · ... “Idol” costs around $500,000 and rises to more than $600,000 for the finale, said Ray Dundas, an analyst for ad-buying firm Initiative.
Pop culture is singing an 'American Idol' tune - Toledo Bladewww.toledoblade.com › tv-radio › › stories
www.toledoblade.com
11 Mar · ... on Idol costs around $500,000 and rises to more than $600,000 for the finale, said Ray Dundas, an analyst for ad-buying firm Initiative.
Everyone Wants a Piece of the Upfront Pie - The New York Times
mediadecoder.blogs.nytimes.com
There’s no blaring horns,” Ray Dundas, a senior vice president at Initiative, a media agency, tells the magazine. “It’s constant.
SPIKE TV’s PROBLEMS | WrestlingFigs
wrestlingfigs.com
Ray Dundas, Initiative's senior vp, group director, national broadcast, said that Spike has fared well in its mission to “create an identity for young ...
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