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Freshmax Group launches IP business - FreshFruitPortal.com
www.freshfruitportal.com
Innovar will be run by new variety manager in New Zealand Rene Hylkema, Australian IP manager Andrew Maughan, and North America-based global licensing manager Simon Gillett. “We continue to see huge value being delivered through the control and management of new varieties and brands in our ...
NZ: Freshmax announces exclusive strawberry IP licensing deal -...
www.freshfruitportal.com
“With investment in better varieties and superior production technologies Freshmax sees that New Zealand's berry offering is set to become more stable with rising export opportunities to Australia and Asia,” Freshmax NZ's new variety manager Rene Hylkema said. The two primary cultivars – Flavia and ...
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