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Sharad Borle | Jones Graduate School of Business at Rice ...business.rice.edu › person › sharad-borle
business.rice.edu
Sharad Borle has been a marketing professor with Rice University since He received an M.S. and Ph. D. in marketing from Carnegie Mellon University, an MBA from XLRI Institute of Management in India and a B. Tech in electronics engineering from Banaras Hindu University also in India.
How Long Will Customers Stay Wedded To Your Company? | Rice Business...
business.rice.edu
Firms can better commit marketing dollars with the knowledge that long spells between purchases are linked with greater risk of a customer leaving the firm.
How Do Customer Communities Really Create Value For Firms? | Rice...
business.rice.edu
Mass email invitations increase consumer participation in customer communities, but firms should be aware of how this participation can affect long-term value.
Study: Customers who participate in eBay's 'community ...phys.org › Other Sciences › Economics & Business
phys.org
... appeared recently in the journal Marketing Science and was co-authored by Rice's Sharad Borle, associate professor of marketing; Siddharth ...
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