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The Sixth Conference on the Economics of Advertising and Marketing |...

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Discussant: Itai Ater (Recanati School of Business, Tel Aviv University) – , Advertising Agency Selection Contest with Stipends for New Participants Dan Horsky (Simon School of Business, University of Rochester) *Sharon Horsky (Bar Ilan University) Robert Zeithammer (UCLA Anderson School of Management).

Sharon Horsky - Business Perspectives

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Business Perspectives - Sharon Horsky

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Sharon Horsky

sharonhorsky.huji.ac.il

I am the Academic Director of International Exchange Programs at the Jerusalem Business School and the HUJI representative of the Marketing in Israel Community ... Dr. Sharon Horsky specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular ... › node

Sharon Horsky | XanEdu Customization Platform

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Author: Sharon Horsky. Results. The power of plain: Intensifying product experience with neutral aesthetic context Springer Science+Business Media ...

The power of plain: Intensifying product experience with neutral jstor

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Heather Honea • Sharon Horsky. Published online: 7 October O Springer Science+ Business Media, LLC Abstract Product packaging aesthetics can be the first observable signal of a product's underlying traits. Two experimental studies examine the impact of package aesthetics on consumers' evaluations of ...

EconPapers: The Changing Architecture of Advertising Agencies

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The Changing Architecture of Advertising Agencies. Sharon Horsky () Additional contact information Sharon Horsky: Arison School of Business, IDC, Herzliya, Israel

Dr. Sharon Horsky | The Hebrew University Business School

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Marketing Dissertations & Placements - PhD Program

haas.berkeley.edu

Sharon Horsky, Interdisciplinary Center for Business, Law & Technology, Israel The Choice and Architecture of Advertising Agencies. › ... › Academics › Marketing

The internalization of advertising services: An inter-industry ...

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Sharon Horsky, Steven C. Michael, Alvin J. Silk. Business Administration · Gies College of Business. Research output: Contribution to journal › Article ... › publications › fingerprints

[PDF] Do We Judge a Book By Its Cover and a Product By Its ...

www.semanticscholar.org

Sharon Horsky, Heather Honea; Published 2009; Business; ACR North American Advances. Product packaging can be the first observable signal of a product's ... › paper › Do-We-Judge-...

Should You Bring Advertising Expertise In-House? - HBS Working...

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HBS Working Knowledge: Business Research for Business Leaders

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Sharon Horsky and Business Free People Check