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Twitter and Pepsi to Team Up to Produce Pop-Up Concerts That Will Be Webcast ...
www.mxdwn.com
[mxdwn.com] - Shiv Singh, the global head of digital for PepsiCo beverages, says the campaign “further reinforces Pepsi's position as being a curator, sponsor, creator, supporter, and participant in pop culture and music, specifically.” This deal with Twitter will
Google News: Pepsi y Twitter firmaron un acuerdo de un año de duración
[adlatina.com] - Shiv Singh, jefe global de digital de PepsiCo Beverages, dice que los conciertos serán “espontáneos”. Declinó comentar sobre qué artistas serán convocados. La marca también trabajará con Twitter para determinar los tópicos de moda relacionados con la
Pepsi and Twitter Announce Partnership on Ad Campaign
mediadecoder.blogs.nytimes.com
[New York Times (blog)] - “This is all about living life to the fullest,” said Shiv Singh, the global head of digital for PepsiCo Beverages. The three-part Pepsi campaign will focus on sharing music through Twitter. Joel Lunenfeld, the vice president for global brand strategy
Pepsi Builds Music Series Around Twitter Data
www.clickz.com
[ClickZ] - PepsiCo's head of digital Shiv Singh has helped his brand in recent years mesh digital marketing with music events like South by Southwest, while partnering with platforms such as Foursquare, Instagram, and BreakOutBand. But his company's new Twitter
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