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Elders to pitch Just Shorn in United States
www.stuff.co.nz
[The Southland Times] - US marketing consultant Karl Johnson (who is working for Elders on the Just Shorn project) said he believed the time was okay to launch the brand
Coded ear tags track carpet pedigree
www.nzherald.co.nz
[New Zealand Herald] - Karl Johnson, of Boston-based brand strategy and advertising agency Brand Content which developed Just Shorn, said telling the "farm to floor" story was a
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