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Mondelez partners startups in mobile venture
www.marketingweek.co.uk
[Marketing Week] - Earlier this year Mondelez's chocolate brand Cadbury rolled out a series of developer gatherings to crowdsource digital initiatives for its marketing activity. At the time, Sonia Carter, head of digital at Kraft Foods Europe, said the company would
Best of Brand: Stories of FMCG & Consumer Brands and Social Media -...
socialmediaweek.org
Chair, Justin Pearse, Head of Marketing at Bite Communications will be joined by Sonia Carter from Mondelez (Kraft Foods Europe), Selena ...
Blippar, the augmented reality app for brands, launches with ...
thenextweb.com
QwakSnak Blippar, the augmented reality app for brands, launches with Cadbury chocolate bar game. Sonia Carter, Head of Digital at Cadbury's parent company Kraft Foods, said: “We loved Blippar from the moment we saw ...
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