04.10.2012 [Marketing Week] - Earlier this year Mondelez's chocolate brand Cadbury rolled out a series of developer gatherings to crowdsource digital initiatives for its marketing activity. At the time, SoniaCarter, head of digital at Kraft Foods Europe, said the company would
11.08.2011 SoniaCarter was speaking at London's Marketing Week 1-2-1 Digital Strategy Summit event yesterday (August 10). Carter attributed the difficulty to the company's highly successful array of past campaigns via traditional media.
08.03.2012 The case for SoniaCarter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury's chocolate and confectionary brands, alongside Olympics sponsorship. She has been instrumental in ...
07.06.2012 SoniaCarter, head of digital at Kraft Foods Europe, told Marketing Week the move is a long-term commitment to building relationships with entrepreneurs. She adds: “This is why we're not buying the IPs off the developers.