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Gender Specific E-Commerce: Help or Hype? - E-Commerce Times
www.ecommercetimes.com
Apr 06, · Tiffany Bass Bukow, founder and CEO of MsMoney.com, said her new site gives women a “two minute-a-day” solution to simplify their financial lives. “My vision to launch a company designed specifically to meet women’s financial needs is rooted in the early days of the Web when I recognized that women were largely underserved by the ...
How to Drive Sales with Your eCommerce Content Strategy ...
www.cms-connected.com
Dec 12, · Women now comprise 63% of all online buyers, according to Tiffany Bass Bukow, founder of MsMoney.com. “When shopping online, women look for a relationship in addition to convenience. Women enjoy websites where they can browse, chat, ask questions and feel a sense of community,” says Mark Levit, the founder and managing partner of Partners ...
Rethinking E-Commerce Gender Demographics | E-Commerce Times
www.ecommercetimes.com
Oct 06, · Company founder and CEO Tiffany Bass Bukow created MsMoney.com explicitly to address women’s financial needs that were not being served elsewhere on the Net. She has referred to her site as a “two minute-a-day” solution to women’s financial lives. The site’s content includes features and columns presented with a consistently female ...
Tooth Fairy economics ain't nickel-and-dime - CNN.comedition.cnn.com › LIVING › wayoflife › toothfairy.economics
edition.cnn.com
Tiffany Bass Bukow, founder of MsMoney.com, likes the idea of using the experience to introduce the concepts of money and value. Parents ...
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