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Utpal Dholakia and Groupon Free People Check 

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Study Unlocks What Makes Groupon Work for Businesses - TheStreet

www.thestreet.com
An academic offers a must-read for any business owner considering signing up with a deal site....GRPN

Groupon: The Beginning Of The End - Seeking Alpha

seekingalpha.com
03.04.2012 Last summer Utpal Dholakia of Rice University interviewed 150 businesses that had done Groupon promotions. One-third said they did not make any money from them, and 42% said that they would not do another daily deal.
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