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Utpal Dholakia and Groupon Free People Check 

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Study Unlocks What Makes Groupon Work for Businesses - TheStreet
One of the few researchers examining the daily deal market from that perspective is Utpal Dholakia, a professor of management at Rice ...

Groupon: The Beginning Of The End - Seeking Alpha
03.04.2012 Last summer Utpal Dholakia of Rice University interviewed 150 businesses that had done Groupon promotions. One-third said they did not make any money from them, and 42% said that they would not do another daily deal.

Some Retailers Eat Losses via Discount Sites - Businessweek
Rice University marketing professor Utpal Dholakia surveyed 150 small businesses that undertook Groupon promotions from June 2009 to ...