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Werbeslogans genauer abstimmen | DiePresse.com
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Magdalena Öberseder fand, dass „Soziale Unternehmensverantwortung“ zu abstrakt ist, um es an Kunden zu vermitteln. Besser sollten Teilbereiche kommuniziert...
5 casos para comprender los dilemas éticos de las empresas | El...
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Estos casos, estudiados en reconocidas escuelas de negocio, permiten ver que los dilemas éticos son difíciles de enfrentar.
„Soziale Verantwortung wird wichtiger“ | Nachrichten.at
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TOLLET. Die Doktorarbeit der 28-jährigen Magdalena Öberseder kam unter die besten 20 Arbeiten Europas. Das Thema, das sie darin behandelt, ist in Zeiten von...
Telephone & Addresses
HEROLD.at: Magdalena Öberseder im Telefonbuch finden | HEROLD.at
Magdalena Öberseder - HEROLD.at hat für Sie 1 Telefonbucheinträge zu Magdalena Öberseder gefunden.
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Magdalena Öberseder in Tollet - HEROLD.at hat für Sie 1 Telefonbucheinträge zu Magdalena Öberseder gefunden.
A Scale for Measuring Consumer Perceptions of Corporate Social...
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Magdalena Öberseder & Bodo Schlegelmilch & Patrick Murphy & Verena Gruber, "Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation," Journal of Business Ethics, Springer, vol. 124(1), pages , September.Shuili Du & C. B. Bhattacharya & Sankar Sen, "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier ...
Consumer Social Responsibility
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Magdalena Öberseder & Bodo Schlegelmilch & Verena Gruber, "“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions," Journal of Business Ethics, Springer, vol. 104(4), pages , December. Cai, Hongbin & …
Network Profiles
LinkedIn: Magdalena Öberseder | LinkedIn
Kontaktieren Sie Magdalena Öberseder direkt; Magdalena Öberseders vollständiges Profil anzeigen. Sehen Sie sich Magdalena Öberseders vollständiges Profil an.
Interests
Bodo B. Schlegelmilch & Magdalena Öberseder, Half a Century ...
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Bodo B. Schlegelmilch & Magdalena Öberseder. Journal of Business Ethics 93 (1):1-19 (2010) Abstract
Magdalena Öberseder, Bodo B. Schlegelmilch & Verena Gruber ...
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Magdalena Öberseder, Bodo B. Schlegelmilch & Verena Gruber. Journal of Business Ethics 104 (4): (2011) Abstract There is an unresolved paradox concerning the ...
Works by Magdalena Öberseder - PhilPapers
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Works by Magdalena Öberseder ( view other items matching `Magdalena Öberseder`, view all matches)view other items matching `Magdalena Öberseder`, view all matches). Order:
Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy &...
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Entries: 2,021,800 New this week: 1,030. General search Category finder . syntax | advanced search
Books & Literature
Half a Century of Marketing Ethics: Shifting Perspectives and...
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Información del artículo Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends.
Business Ethics: Ethical Decision Making & Cases - O. C. Ferrell,...
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Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly...
The Customer is NOT Always Right? Marketing Orientations in a Dynamic...
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... Economics and Management (Université Libre de Bruxelles), Belgium Magdalena Öberseder, WUVienna, Austria $%675$&7 Grounded in the socio-historical ...
Related Documents
ePubWU Institutional Repository
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Magdalena Öberseder and Bodo B. Schlegelmilch and Verena Gruber "Why Don’t Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Empirical Paper Article (Accepted for Publication) (Refereed) Original Citation: Öberseder, Magdalena and Schlegelmilch, Bodo B. and Gruber, Verena (2011)
Bodo B. Schlegelmilch - Dialnet
dialnet.unirioja.es
Magdalena Öberseder, Bodo B. Schlegelmilch, P. E. Murphy, Verena Gruber Journal of business ethics , ISSN , Vol. 124, Nº. 1págs Drivers of export segmentation effectiveness and their impact on export performance
Global Marketing Research
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Mag. Magdalena Öberseder: LV-Typ: PI Semesterstunden: 2: Teilnehmer/innenzahl (max.): 20: Anmeldungszeitraum: bis : Planpunkt(e) Bachelor.
Scientific Publications
32. Jahrg., H. 1, of Marketing: ZFP – Journal of Research and...
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Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments...
CiteSeerX — 2011), “Why Don’t Consumers Care About CSR?: A...
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BibTeX. @ARTICLE{Öberseder_2011),“why, author = {Magdalena Öberseder and Bodo B. Schlegelmilch and Verena Gruber}, title = {2011), “Why Don't ...
Ethik im Marketing: Themen, Entwicklungen und Perspektiven on JSTOR
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Dieser Beitrag analysiert die Evolution der Literatur zu ethischen Fragestellungen im Marketing in den vergangenen fünf Dekaden. Zu diesem Zweck haben wir mehr...
Publications
EconPapers: CSR practices and consumer perceptions
econpapers.repec.org
Magdalena Öberseder, Bodo B. Schlegelmilch and Patrick E. Murphy Journal of Business Research, 2013, vol. 66, issue 10, Abstract: In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR.
CSR Practices and Consumer Perceptions - CORE
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By Magdalena Öberseder, Bodo B. Schlegelmilch and Patrick E. Murphy Get PDF (436 KB) No static citation data No static citation data Cite
EconPapers: Corporate societal responsibility in marketing:...
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Magdalena Öberseder: GfK Austria Gene R. Laczniak: Marquette University AMS Review, 2013, vol. 3, issue 2, No 4, Abstract: Abstract The premise of this paper is that corporate societal responsibility in marketing should go far beyond traditionally conceived corporate social responsibility (CSR).
Half a Century of Marketing Ethics: Shifting Perspectives and...
link.springer.com
Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to...
Miscellaneous
Magdalena Öberseder | LinkedIn
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View Magdalena Öberseder’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Magdalena Öberseder ...
Junge Uni Waldviertel – Mladá univerzita Waldviertel - Mag. Magdalena...
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Junge Uni Waldviertel – Mladá univerzita Waldviertel - Mag. Magdalena Öberseder
"Corporate Societal Responsibility in Marketing: Normatively...
epublications.marquette.edu
Authors. Patrick E. Murphy, University of Notre Dame · Magdalena Öberseder, GfK Austria · Gene R. Laczniak, Marquette UniversityFollow ...
Ethical Issues in Global Supply Chains | Schlegelmilch | Symphonya....
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Ethical Issues in Global Supply Chains
Journal of Business Ethics | springerprofessional.de
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Magdalena Öberseder, Bodo B. Schlegelmilch, Verena Gruber |
Issue
Beck - eLibrary | Marketing ZFP
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Markengeschlechts Magdalena Öberseder und Bodo B. Schlegelmilch Ethik im ...
Search | Symphonya. Emerging Issues in Management
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Bodo B. Schlegelmilch, Magdalena Öberseder No 1 (2006): Corporate Governance Communication: Code of Conduct and Corporate Governance: Abstract PDF: Elisa Arrigo No 2 (2007): Ethics in Global Supply Chains: Ethics and Corporate Social Responsibility: Abstract PDF: Enrico Cavalieri
The Role of Moral Intensity and Personal Moral ...
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Bodo B. Schlegelmilch and Magdalena Öberseder. (2010) Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics …
International Business - Term Paper
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Read this essay on International Business. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your...
Corporate societal responsibility in marketing: normatively...
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The premise of this paper is that corporate societal responsibility in marketing should go far beyond traditionally conc...
“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring...
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A Qualitative Study Exploring the Role of CSR in ... “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR ... Magdalena Öberseder
Πρόγραμμα: Κύκλος διαλέξεων “NEW ...
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Schlegelmilch, Bodo and Magdalena Öberseder (2007) “Ethical Issues in Global Supply Chains. ...
WU Fides
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Aumayr, Matthias, Haiss, Peter, Öberseder, Magdalena Outsourcing in the Financial Sector. 8th Conference of the European Academy of Management (EURAM ...
MBA Full Time
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... button at bottom of abstract). Schlegelmilch, Bodo and Magdalena Öberseder (2007) “Ethical Issues in Global Supply Chains.” Symphonya.
beck eLibrary
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Magdalena Öberseder, Bodo B. Schlegelmilch Ethik im Marketing: Themen, Entwicklungen und Perspektiven · Home · Marketing ZFP · Jahrgang 32 (2010); Heft ...
P.O.M – Kreativität ist besser als Ganzjahres-Schlussverkauf -...
marketinggesellschaft.at
Für die ÖMG plauderten auch Thomas Auböck, Anett Hanck (GF Verlagsgruppe News) und Magdalena Öberseder (GfK Austria) aus dem Nähkästchen.
Research tidbits: Consumers, buyers and sustainability | Institute for ...
instituteforsustainableleadership.com
Magdalena Öberseder, Bodo Schlegelmilch, Patrick Murphy and Verena Gruber propose a scale for measuring consumer perceptions of CSR ...
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic...
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A Qualitative Study Exploring the Limited Role of CSR in Consumption Decisions Magdalena Öberseder, WU Vienna, Austria Bodo B. Schlegelmilch, WU ...
"‘Why don’t consumers care about CSR?"’ : a qualitative study...
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"'Why don't consumers care about CSR?"' : a qualitative study exploring the role of CSR in consumption decisions. Magdalena Öberseder; Bodo B.
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