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News
Marketing Department Colloquia
marketing.wharton.upenn.edu
Thursday, March 31, Speaker: Carolyn Yoon. Carolyn Yoon Associate Dean for Diversity, Equity, & Inclusion; Wilbur K. Pierpont Collegiate Professor of ... › events › marketi...
How scans of your brain could change the future of retail -...
www.marketwatch.com
Researchers found that brain activity was a better predictor of consumer preferences than questionnaires.
49th AMA–Sheth Foundation Doctoral Consortium: The Past, Present and...
www.kellogg.northwestern.edu
Barbara Kahn, University of Pennsylvania (Chair) June Cotte, University of Western Ontario Joan Meyers-Levy, University of Minnesota Carolyn Yoon, University ...
New Research From Psychological Science – Association for...
www.psychologicalscience.org
Read about the latest research published in Psychological Science: Don't Do It Again: Directed Forgetting of Habits
Gesine Dreisbach and Karl-Heinz T....
Telephone & Addresses
Carolyn Yoon, 58, Ann Arbor, Heather Way
View Carolyn's social profiles and photos on Facebook, MySpace, and +40 Networks.
Carolyn Yoon, 23, Torrance, W 183rd St
View Carolyn's social profiles and photos on Facebook, MySpace, and +40 Networks.
Network Profiles
Julie Schiro Professional Activities | University College Dublin
people.ucd.ie
Co-organizer alongside Hilke Plassmann (INSEAD), Carolyn Yoon (University of Michigan), Laurette Dube (McGill), and Aiqing Ling (UCD): Consumer Neuroscience ... › julie.schiro › professional
Interests
Brain-scanning technology reveals how we proc - EurekAlert!
www.eurekalert.org
17 Mar — Carolyn Yoon, Angela H. Gutchess, Fred Feinberg, and Thad A. Polk. "A Functional Magnetic Resonance Imaging Study of Neural Dissociations ... › uocp-btr
Brain-scanning Technology Reveals How We Process Brands ...
www.sciencedaily.com
18 Mar — Reference: Carolyn Yoon, Angela H. Gutchess, Fred Feinberg, and Thad A. Polk. "A Functional Magnetic Resonance Imaging Study of Neural ... › releases ›
Brain-scanning technology reveals how we process brands and products...
www.eurekalert.org
In a groundbreaking new study, researchers from the University of Michigan and Harvard University use cutting-edge brain-scanning technology to explore how...
Buying behavior can be swayed by cultural mindset -- ScienceDaily
www.sciencedaily.com
People with collectivist mindsets tend to value the relationships between items more than the particular items themselves. Those with individualistic mindsets...
Business Profiles
Researchgate: Carolyn Yoon
Ann Arbor, Michigan, United States
Carolyn YOON | Ph.D. | University of Michigan, Ann Arbor | U-M
www.researchgate.net
› University of Michigan
CAROLYN YOON - GRAZZI LLC - Business Profiles
businessprofiles.com
CAROLYN YOON is the Registered Agent of GRAZZI LLC, registered in Hawaii.
Employees
Carolyn Yoon at University of Michigan - RateMyProfessors.com
www.ratemyprofessors.com
› ShowRatings
Education
Alexander Genevsky
web.stanford.edu
Alexander Genevsky - Ph.D. candidate in Psychology at Stanford University
Books & Literature
Ageing and the self-reference effect in memory
www.tandfonline.com
by AH Gutchess · · Cited by 193 — Carolyn Yoon University of Michigan , MI, USA. &. Daniel L. Schacter Harvard University and Massachusetts General Hospital , MA, USA. › ... › Volume 15, Issue 8
The Aging Consumer | Libro Routledge Hoepli
www.hoepli.it
Carolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. › libro › the-aging-consumer
Related Documents
1 Using fMRI to Inform Marketing Research - CiteSeerX
citeseerx.ist.psu.edu
by C Yoon · Cited by 34 — Carolyn Yoon is Associate Professor of Marketing, Stephen M. Ross School of Business,. University of Michigan, 701 Tappan Street, E5615, Ann Arbor, ... › viewdoc › download
Age Differences in Consumers' Processing Strategies
academic.oup.com
by C Yoon · · Cited by 297 — Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences. Get access Arrow. Carolyn Yoon. Carolyn Yoon. › jcr › article-abstract
How Warnings about False Claims Become Recommendations
bear.warrington.ufl.edu
by IAN SKURNIK · Cited by 526 — CAROLYN YOON. DENISE C. PARK. NORBERT SCHWARZ*. Telling people that a consumer claim is false can make them misremember it as. › skurnik-jcr2005
Scientific Publications
Pictorial naming specificity across ages and cultures - PubMed
pubmed.ncbi.nlm.nih.gov
by C Yoon · · Cited by 16 — Authors. Carolyn Yoon , Fred Feinberg, Angela H Gutchess. Affiliation. 1 University of Michigan Business School, Ann Arbor, Mich. by AH Gutchess · · Cited by 95 — Authors. Angela H Gutchess , Carolyn Yoon, Ting Luo, Fred Feinberg, Trey Hedden, Qicheng Jing, Richard E Nisbett, Denise C Park ... › ...
Vol. 52, No. 4, AUGUST of Journal of Marketing jstor
www.jstor.org
Consumer Neuroscience: Applications, Challenges, and Possible Solutions (pp ). HILKE PLASSMANN, VINOD VENKATRAMAN, SCOTT HUETTEL and CAROLYN YOON. › stable
Client Request Error
www.sciencedirect.com
by Carolyn Yoon, Baba Shiv. Volume 22, Issue 1, Pages (January 2012).
Previous vol/issue · Next vol/issue. Download PDFs. Export. Expand all article
previews ...
Publications
ACR CORE
core.ac.uk
by K Diehl · Cited by 2 — Kristin Diehl, Carolyn Yoon Copyright © ASSOCIATION FOR CONSUMER ... Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: › download › pdf
Cognition, Persuasion and Decision Making in Older ...
link.springer.com
by C Yoon · · Cited by 105 — Skurnik Ian, Carolyn Yoon, Denise C. Park, and Norbert Schwarz. (2005). “How Warnings About False Claims Become Recommendations,” Journal of Consumer ... › article
EconPapers: Decision neuroscience and consumer decision making
econpapers.repec.org
By Carolyn Yoon, Richard Gonzalez, Antoine Bechara, Gregory Berns, Alain Dagher, Laurette Dubé, Scott Huettel, Joseph Kable, Israel ...
Reports & Statements
Message Framing Effects on Product Judgments Joan Meyers ...
www.communicationcache.com
by D Maheswaran · · Cited by 24 — by Carolyn Yoon, Joan Meyers-Levy and Alice. Tybout investigates yet another type of framing effect. This paper explores the extent to which. › uploads
Miscellaneous
Carolyn Yoon | LinkedIn
www.linkedin.com
View Carolyn Yoon's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Carolyn Yoon discover inside ...
Shoppernomics: Episode Carolyn Yoon on Apple Podcasts
podcasts.apple.com
› podcast › episode-17-carol...
Subjective Age and Older Consumers | 16 | v2 | Al
www.taylorfrancis.com
by AM Peluso · · Cited by 1 — ByAlessandro M. Peluso, Cesare Amatulli, Carolyn Yoon, Gianluigi Guido. BookThe Aging Consumer. Click here to navigate to parent product. › chapters › edit › subjec...
"Consumer Decision Making and Aging: Current Knowledge ...
ink.library.smu.edu.sg
by C YOON · · Cited by 353 — Carolyn YOON, University of Michigan - Ann Arbor · Catherine A. COLE, University of Iowa · Michelle P. LEE, Singapore Management UniversityFollow ... › lkcsb_research
ACR Treasurer In-Training - Association for Consumer Research
www.acrwebsite.org
Carolyn Yoon is Wilbur K. Pierpont Collegiate Professor of Management and Professor of Marketing at the University of Michigan's Stephen M. Ross School of ... › web › governance › acr-tr...
Advances in Consumer Research | University of Limerick
www.ul.ie
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E. Editors. Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN. › research › publications › advances-in-...
Cognitive neuroscience of aging - Brandeis University
scholarworks.brandeis.edu
by A Drolet · — Aimee Drolet, Carolyn Yoon and Angela Gutchess Show details for 3 authors. The Aging Consumer: Perspectives from Psychology and Marketing, pp.3-25;. › bookChapter › Cog...
Committees - Fox School of Business - Temple University
www.fox.temple.edu
Carolyn Yoon University of Michigan. Drazen Prelec MIT. Uma Karmarkar University of California, San Diego. Angelika Dimoka University of Houston. › Conferences › ISDN 2020
Consumer Neuroscience Symposium
neuroeconomics.org
Pamplin College of Business, Virginia Tech, USA. Hilke Plassmann. INSEAD, France. Carolyn Yoon Ross School of Business, University of Michigan, USA ... › consumer-neuroscience-s...
Embodiment in judgment and choice - University of Arizona
experts.arizona.edu
by M Reimann · · Cited by 68 — ... Angela Y. Lee, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen, Maria Perez, Gratiana Pol, José Antonio Rosa, Carolyn Yoon, Chen Bo Zhong. › publications › embodiment...
Exploring the Specificities of Online Luxury Brand Communities
research.cbs.dk
by M Leban · · Cited by 9 — Editors, Kristin Diehl, Carolyn Yoon, Duluth. Number of pages, 5. Publication date, Pages, Publication status, Published › publications › exploring-the-sp...
Handbook of Consumer Psychology
www.routledgehandbooks.com
Aging and Consumer Behavior. Authored by: Carolyn Yoon , Catherine A. Cole · Handbook of Consumer Psychology. Print publication date: February › doi
Policy Board - Journal of Consumer Research
consumerresearcher.com
Please direct all questions or comments regarding governance of JCR to the Policy Board. Directors. Carolyn Yoon (President) University of Michigan Association ... › policy-board
REBECCA CHAE - Santa Clara University
www.scu.edu
Carpenter, Stephanie M., Rebecca Chae, and Carolyn Yoon (2020), “Creativity and Aging: Positive. Consequences of Diminished Inhibitory Control,” Psychology ... › media › marketing › Rebec...
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