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STP: segmentation, targeting and positioning

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May 08, · -By Savita Maharaj 2. • Segmentation - grouping consumers by some criteria • Targeting - choosing which group(s) to sell to • Positioning - consumer perception of a brand or product relative to the perception of competing brands or products 3. The STP process demonstrates the links between an overall market and how a company chooses to ...

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:34 19: Savita Maharaj PORT OF SPAIN 5K 59:35 19: Cheryl Oushman PORT OF SPAIN 5K 59:35 19:

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STP: segmentation, targeting and positioning

Scotia POS 5K Results 2016www.ttroadrunners.org › race